An agency does four jobs.
Writes the copy. Makes the creative. Launches on Meta. Watches the account.

You're paying $3,000 a month for four jobs, and usually getting two.
Here's how to do all four yourself — without becoming a media buyer.

Step 1 — Decide what a customer is worth

Before you write a single word: what does one customer pay you in 90 days, and how many leads does it take to get one?

That gives you your maximum cost per lead. Everything else is downstream of this number.

Step 2 — Fix the offer, not the ad

Write your offer as one sentence: outcome, timeframe, and the thing they don't have to do.

If it sounds like your competitor's sentence, you're about to pay Meta to broadcast a tie.

Step 3 — Write one ad, ten hooks

Keep the body copy fixed. Change only the first line.
The hook is where 80% of performance lives — and it's the cheapest thing to test.

Step 4 — Make creative that looks human

Phone photos. Screenshots of real results. Text on a plain background.
Polished brand assets often lose to something that looks like a person made it in five minutes.

Step 5 — Launch small and specific

  • One campaign. One audience. One offer.
  • Daily budget ≈ 3× your target cost per lead.
  • Broad targeting beats 14 stacked interests in most accounts.
  • Leave it alone for the first 3–4 days.

Step 6 — The check that actually matters

Not likes. Not reach. Not CTR on its own.

Cost per lead versus your maximum. That's the only scoreboard.

Step 7 — Kill fast, scale slow

An ad that's spent 3× your target CPL with nothing to show is finished. Turn it off today, not Friday.

An ad that's profitable three days running gets +20–30% budget. Not double.

Step 8 — Solve the babysitting problem

This is where owners quit. Not because the ads failed — because nobody could keep checking them.

A losing ad on a Saturday night costs the same as a losing ad on a Tuesday morning. The difference is whether anyone was there.

See how it compares before you decide

Adslive vs a Facebook ads agency →

What you gain by not hiring

  • You own the ad account, the pixel, and the data — permanently.
  • You approve every dollar before it spends.
  • No onboarding month. No 90-day contract. No "Facebook needs more time."
  • The margin stays with you.

That's the whole reason Adslive exists: type what you sell, review the draft, tap approve, and the account gets watched around the clock — without an agency on retainer or a media buyer on payroll.

General guidance only. Your results depend on your offer, market and margins.