How much does a Facebook ads agency cost in 2026?

Facebook ads agency pricing typically falls into one of three models, and most agencies use some combination of the three.

1. Flat monthly retainer

Ranges roughly $1,500–$5,000/month for small-to-mid businesses, scaling higher for larger accounts.
This usually covers strategy, campaign management, and reporting — but rarely includes ad spend itself.

2. Percentage of ad spend

Common structure: 10–20% of your monthly ad budget, often with a minimum monthly fee regardless of spend.
Spend $10,000/month and a 15% fee adds $1,500 on top — meaning the agency earns more as your spend grows, whether or not performance improves proportionally.

3. Hybrid

A smaller flat fee plus a percentage — designed to guarantee the agency a baseline income even on lower-spend accounts.

What's usually NOT included

• Ad creative production (often billed separately)
• Landing page design or copywriting
• Weeks of onboarding time before your first campaign launches
• Direct account access — many agencies keep you as a viewer, not an owner

The real cost most people miss

Beyond the invoice, the bigger cost is often time-to-first-result.
Agency onboarding commonly takes 2–4 weeks before a first campaign even launches, and contracts frequently run 3–6 months minimum — meaning a slow start locks you in regardless.

Adslive charges a flat monthly plan starting at $67 — no percentage of your ad spend, no multi-month contract, and a live campaign in under 10 minutes instead of weeks of onboarding.